Attributes on Mailchimp

Mailchimp has three basic default properties called merge tags, that are dedicated to

• Email;
• First name;
• Last name.

datumo fills in these merge tags and creates new ones for the other attributes, as reported below:

datumo Attribute	Mailchimp Merge Tag
Email	Email address
Name	First name
Surname	Last name
Gender	Gender
Company	Company Name
Company website	Company Website
Birthplace - Country	Country Birth Place
Birthplace - Area	Area Birth Place
Birthplace - Region	Region Birth Place
Birthplace - Province	Province Birth Place
Birthplace - City	City Birth Place
current place - City	City
Current place - Currency	Currency
Fiscal Code	Fiscal Code
Birthday	Birthday
Business language	Business Language
Preferred language	Preferred Language
Phone number	Phone Number

Visualize Results on Mailchimp

After accepting results, you can log into your Mailchimp account and visualize boosted properties. To do so, you need to customize your Columns' View by following these simple steps:

1. In your Mailchimp account, navigate to Audience > All contacts;
2. Click on Toogle Columns, located above the contacts table;
3. Select the properties created you are interested in visualizing;
4. Click save to apply the changes.