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Attributes on Mailchimp

Mailchimp has three basic default properties called merge tags, that are dedicated to

  • Email;
  • First name;
  • Last name.

datumo fills in these merge tags and creates new ones for the other attributes, as reported below:

datumo AttributeMailchimp Merge Tag
EmailEmail address
NameFirst name
SurnameLast name
GenderGender
CompanyCompany Name
Company websiteCompany Website
Birthplace - CountryCountry Birth Place
Birthplace - AreaArea Birth Place
Birthplace - RegionRegion Birth Place
Birthplace - ProvinceProvince Birth Place
Birthplace - CityCity Birth Place
current place - CityCity
Current place - CurrencyCurrency
Fiscal CodeFiscal Code
BirthdayBirthday
Business languageBusiness Language
Preferred languagePreferred Language
Phone numberPhone Number

Visualize Results on Mailchimp

After accepting results, you can log into your Mailchimp account and visualize boosted properties. To do so, you need to customize your Columns' View by following these simple steps:

  1. In your Mailchimp account, navigate to Audience > All contacts;
  2. Click on Toogle Columns, located above the contacts table;
  3. Select the properties created you are interested in visualizing;
  4. Click save to apply the changes.